- Facebook AdsAds that run exclusively through Facebooks advertising platform. They can appear in Facebooks feed, Messenger, and even on non-Facebook apps and websites. They come in a variety of formats single image, video, slideshows, and more and can be targeted to extremely specific audiences.
- Facebook Ads ManagerBasically, mission control for your Facebook ads. This is the interface where you select your target audience, set your budget, format your ads, and launch them into the world. Facebook Ads Manager collects all of your ad performance metrics such as click-through rates, impressions, and engagements. Since Facebook also owns Instagram, this is where you set up and manage Instagram ads.
- Facebook Business PageYour business's home on Facebook. At a minimum, it includes a name, description, profile, cover photo, and a call to action (CTA) such as visit our website or give us a call. These pages can include images, videos, and text about your brand and products. They can also be promoted like ads to help you find new followers. Business hours, location details, and even shopping widgets can be added to your Facebook business page to encourage followers to take specific actions.
- Facebook ProfileYour personal home on Facebook. This is similar to a Facebook business page but designed for a human. It typically includes basic information such as your name, location, and profile picture. Your Facebook profile is where your timeline, shared photos and videos, and other Facebook content lives. Profiles can be fully public or only visible to certain people based on your privacy settings.
- FCCThe Federal Communications Commission (FCC) is a United States government agency that regulates communication devices and systems, which includes the internet. They ensure all citizens have fair access to these communication platforms and that they're safely performing in the interest of the public and national security. In most cases, the FCC is the agency responsible for crafting consumer protection rules such as privacy protections, while the Federal Trade Commission (FTC) enforces(...)(...) Read More
- Featured SnippetA section of Googles search engine results page that tries to answer a question without a person having to click through to another web page. They include Googles best guess at an answer, the title of the page the answer comes from, the pages URL, and an image from the page. While featured snippets are designed to save time for the person searching, they're mostly machine generated and aren't fact checked.
- FTCThe Federal Trade Commission (FTC) is tasked with promoting competition in the United States marketplace and protecting consumers. In the world of e-commerce and digital marketing, the FTC is responsible for providing rules and guidance around online advertising, which it refers to as the rules of the road. It enforces the CAN-SPAM Act to ensure email marketing isn't misleading or harassing.
