- E-commerceE-commerce is the buying and selling of goods and services using the internet. It starts when a potential customer learns about a product. It continues through purchase, use, and, ideally, ongoing customer loyalty. Data powers the most successful e-commerce operations, which take advantage of best practices such as targeted email marketing, audience segmentation, and marketing automation.
- E-commerce WebsiteA website that allows people to buy and sell physical goods, services, and digital products over the internet rather than at a brick-and-mortar location. Through an e-commerce website, a business can process orders, accept payments, manage shipping and logistics, and provide customer service.
- Email AutomationThe use of predefined rules to trigger email messages based on specific actions customers takes or doesn't take. Some examples include a welcome email that sends when a customer signs up for a mailing list, or a quick reminder that the customer placed something in their cart but never finished checking out. Email automation takes repetitive tasks off your to-do list to free up your time for other valuable tasks, such as responding to customer questions. It can help customers learn more(...) Read More
- Email ListA list of email addresses that your business can send marketing emails to. Email lists are usually segmented or broken into smaller groups based on their interests or behaviors so you can customize your messaging to be more relevant, interesting, and effective. To create them, you can collect email addresses at the time of purchase, through pop-up forms on your website, and a variety of other simple tactics.
- Email MarketingThe use of email to promote a business's products and services. Email marketing can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between. Mailchimp can help you design, build, and optimize your email marketing to get the best ROI.
- End UserThe person who uses a product or service. If you make T-shirts, a person wearing your shirt is the end user. If you make websites, the person who hires you is your client or customer and the person using the website is the end user. Either way, do your best to avoid referring to people as users in your marketing materials. It's accurate but not ideal.
- Error 404File not found, an error your web browser flags. A 404 error message can be the fault of the user (if they mistyped the URL, for example) or the publisher of the website. This can happen when a web page has been deleted and no longer exists, which is also called a broken link. To prevent these errors, create a redirect to take the user to the new location of the page. Setting up a standardized error 404 page for your domain can help improve your users experience, especially if you provide(...) Read More
- Extensible Markup Language (XML)A human- and machine-readable coding language that adds structure, meaning, or context to a text document. Extensible markup language (XML) ranges from very simple to highly complex (hence extensible). Todays version of HTML is a specialized example of XML. Schema markup is an example of how XML can be used to improve the user experience (UX) of search engine results pages (SERPs).
- Eye TrackingMeasuring and recording the movement of eyes as they look at a web page. In digital marketing, eye tracking is often used to figure out what parts of a web page or email people look at first or spend the most time looking at, which is often displayed as a heat map. Marketers use this data to strategically place elements, such as call-to-action buttons, where they are most likely to be seen and clicked on.
