- Digital MarketingAny marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, and social media posts. Digital marketing is often compared to traditional marketing such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.
- Direct Mail MarketingA type of direct marketing that's delivered physically to a prospects mailbox through the United States Postal Service or other delivery service. Postcards, flyers, and catalogs are common examples. Email marketing is the digital equivalent.
- Direct MarketingMarketing that is delivered directly to the customer via the company selling a product. It's often called direct response marketing. It typically includes a call to action (CTA) requesting a desired response such as calling a phone number or visiting a website to learn more and buy the product. Email marketing and direct mail marketing are 2 common types of direct marketing.
- Display AdsA type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, video, or changing text. Some display ads educate about the product while others are designed to entertain and engage through simple games or puzzles. Banner ads are a common form of display ads.
- Distribution ChannelThe path a product or service takes as it travels from where it is created to the person who will use it. In marketing, distribution channels are typically broken into business-to-business (B2B) and business-to-consumer (B2C). B2B deals with the interactions between companies to create products, while B2C focuses on how products get to the people who actually use them. For example, a business may sell directly to a customer, or it may sell to a retailer who in turn sells to the end user.
- DMARCDomain-based Message Authentication, Reporting & Conformance (DMARC) is a widely recognized email protocol that helps people and businesses protect their email addresses and domains from being misused by third parties. It helps identify that an email you send is from the real you. This method of email authentication protects both senders and recipients from activities like phishing, spamming, and spoofing. Read More
- DNSA domain name system (DNS) takes a human-friendly internet address, such as Website.com, and translates it into a computer-friendly IP address a web browser can use to find and display a website. DNS is often described as the phone book of the internet that does the heavy lifting of remembering the phone number of a website so humans only have to know the name.
- DomainA domain or domain name is what comes between the @ in your email address and the .com, .org, .net, etc. (For example, yourname@domain.com.) Domains help your customers find and remember where your business is located on the internet. A subdomain is a portion of your domain sales.domain.com or marketing.domain.com that can be used to help increase deliverability of your email marketing.
- Drip CampaignA series of automated emails sent to people who take a specific action. For any given action, you can choose how many emails to send and the rate at which to send them. These emails can be personalized with data like the contacts name, and specific references to the action they took. You might send a drip campaign to someone who signs up for your online course, for example. Or you could send a drip campaign to people who add an item to their online cart without buying it.
