- WebhooksWebhooks are a way for one application to provide other applications with real-time information. They allow one application to send a notification to another application when a certain event occurs rather than constantly polling for new data. This can help save on server resources and costs.
- Welcome EmailA message to a new subscriber or customer. Welcome emails are a follow-up to a newsletter signup, service subscription, loyalty program, or any initial or next-level interaction with a business. If someone gives you their email, say hello and thank you. Welcome emails give you the opportunity to build relationships, tell brand stories, and, ideally, turn subscribers into customers. They are a great candidate for marketing automation, especially if sent in a series.
- White Hat SEOSearch engine optimization (SEO) techniques that benefit both websites and the people who use them. White hat SEO fights for the users. It also improves the accessibility and quality of a websites content, boosting its ranking and relevance. For example, it can examine search queries to identify new target keywords and create original content to support them.
- WireframeA blueprint for a websites user interface (UI). Wireframes are simplified sketch often drawn by hand of how content and functionality come together in a layout. They focus on how elements are ordered and placed on a page but rarely include specifics about the final visual design. For example, photographs are represented by a box with an X through them. Wireframes are an essential step in responsive web design, since the same elements need to be reordered for different screen sizes.
- Word-of-Mouth Marketing (WOM Marketing)Person-to-person conversation that promotes a product or service. For example: Hey, I loved that movie. You should check it out. Word-of-mouth marketing (WOM marketing) can be organic. A brand can also script and direct it. In social media marketing, influencers are a common type of WOM marketing. A trusted expert or celebrity is paid to talk about their experience with a product or service. Authenticity is essential for WOM marketing to be successful, so its not always as positive as(...)(...) Read More
