- BacklinksLinks on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else. The quality and quantity of your backlinks can help you rank higher in search engines such as Google and Bing. This is because your backlinks are considered an indicator of how popular your website is with users.
- Banner AdA standard horizontal ad placement at the top of a web page. The term banner is borrowed from print newspapers. It can refer to the newspapers name at the top of the front page or a story headline that spans the full width of the front page. Banners have been around since the early days of the web. While their popularity has decreased as newer display ad formats have become available, they can still be an effective element in your advertising mix, offering visibility at a relatively low cost.
- BIMIBrand Indicators for Message Identification (BIMI) is an emerging security technology that helps authenticate your email marketing and builds trust with your customers. BIMI works with DKIM, SPF, and DMARC protocols to protect your domain from being used by malicious actors to send fraudulent email. It causes your logo to appear right next to your messages in a users inbox, so that your contacts and their email service will know these emails are really from you or your business.
- Bing AdsPay-per-click (PPC) ads that run on Bing and Yahoo search engines spanning desktop and mobile devices. Bing Ads is a form of paid search similar to Google Ads, and Google campaigns can be imported easily into Bing. That means you can use both services without reinventing the campaign. Like Google Ads, Bing Ads can be targeted using customer geography and demographics, although specific capabilities vary.
- Black Hat SEONot a great idea. Black hat SEO is an approach to search engine optimization (SEO) that focuses on gaming the system and disregards the human experience. These practices don't follow search engine rules, and search engines can exclude entire sites for using them. The colorful term black hat comes from old Western films in which the villains wore black hats and the heroes wore white hats so viewers could tell them apart in the days before Technicolor.
- BlogThe short form of "web log." A blog is a collection of journal-like articles written about a particular topic and published on a website. New articles are added frequently and comments from users are encouraged. Anyone can publish a blog. Successful bloggers attract advertisers through affiliate marketing because they add credibility to the messaging for their followers.
- Bounce RateThe percentage of visits to your website where only 1 page was viewed. When we say users "bounce," we mean they viewed a page of your site or a landing page but didn't engage further. They didn't click on links or view more pages. There are many methods for improving your pages so more users stick around. An offer, call to action (CTA), ad copy, and design can all be optimized through A/B testing.
- BrandThe experience a customer has with a product or service that makes it different from others in the same category. More than just a name, a brand is where features, benefits, and customer perceptions meet. Successful brands have a unique identity, image, and emotional connection with their customers. It's why we choose a brand over another every day.
- Brand IdentityThe experience a customer has with your product or service visually. A brand identity is made up of elements like the brands name, logo, color palette, and type style to convey a distinct brand image to customers. It also includes consistent standards for words, images, voice, and tone.
- Brand ImageHow your customers perceive your products, services, and company. This is ultimately something you can't control. But the goal of raising awareness of your brand, improving recognition, nurturing favorability, and winning affinity is to grow market share. A solid brand identity and relentless brand management are 2 keys to success.
- Brand ManagerA marketing professional responsible for making sure the customers experience with a brand is brand-worthy. That means all messaging about the brand is aligned with the brands values, personality, identity, and target audience. Typical to-dos for a brand manager include: performing a competitive analysis, developing marketing strategies, overseeing the creation of advertising campaigns, and managing the advertising budget.
- BreadcrumbsDigital breadcrumbs form of website navigation that shows users the sections they've visited in the order they visited them so they can retrace their steps easily.
