- TagsA piece of HTML code that tells a web browser how to render an element on a web page. Tags are the workhorses of HTML and provide structure to this otherwise plain-text programming language. In the early days of the web, tags were used for layout purposes, but modern web design relies on CSS to keep content and layout separate. HTML tags and hashtags are unrelated.
- Target AudienceThe people you want to reach with your marketing efforts. These are the consumers who will be most interested in your products or services and most likely to convert from leads into customers. Target audiences can be based on demographics (age, gender identity, location), psychographics (aspirations, concerns, values), or behavior (likely to buy online). Target audiences are often broad and varied, so audience segmentation can help deliver a more personalized and effective message.
- Title TagAn HTML tag that designates the title of a page. Confusingly, the title tag is responsible for the headline that appears on a web page the H1 tag defines that. Text contained in the title tag is usually rendered in the top of the browser window or in a tab label. Title tags are an important part of search engine optimization (SEO) and should contain 1 or more keywords to help with search engine ranking.
- Tracking CodeA small piece of JavaScript placed on a website that sends data to Google Analytics. The tracking code is what enables Google Analytics to report information about your audience, including how they got to your website, how long they stayed, and what they did while they were there.
- Transactional EmailAutomated emails sent from one sender to one recipient, usually related to account activity or a commercial transaction.
- Twitter AdvertisingTwitter advertising platform. Twitter ads are tweets that are promoted to a specific target audience. Since they are tweets, they can include text, images, video, or polls. Character count restrictions also still apply. You can target your ads to people based on their location, interests, or who they follow. When you optimize Twitter, it can help you gain followers and get engagements, such as likes and retweets. It can also drive traffic to your website or increase brand awareness.
