- IframeAn iframe is a section of a web page that contains content that comes from another page. It's a page within a page. Iframes are typically used to pull in content from third parties. For example, you can set up iframes on your website to display banner ads from Google Ads or another ad network. Iframes are different from framesets (also called just frames, which were used in the early days of the internet to make page layouts easier and navigation consistent.
- Inbound MarketingA marketing strategy that encourages people to actively seek out and engage with your brand. Social media, content marketing (such as sponsored content and blogs), and search engine optimization (SEO) are common tactics. Inbound marketing offers consumers something they want information, entertainment, a chance to be heard and places information about a product and service within this context. Inbound marketing attracts prospects and encourages them to engage with your brand in the(...) Read More
- Index PageThe homepage of a website. If you type adaptix.ai into your browser, the page that appears is our index page. Sometimes people refer to pages that collect all of a websites links, images, or headlines into a single page as an index page like a book. Both are correct, which just makes things more confusing. If you're talking with a web developer, they probably mean the homepage when talking about index pages. Ask for clarification if you're not sure.
- Instagram AdsInstagram posts that promote a business's products or services. The posts can appear in an Instagram feed, stories, or both. They can include images or video along with copy and a link to the web page of the company's choice. The main advantage of advertising on Instagram is that it uses data Facebook users provide about themselves to help your ads reach a highly targeted audience. (Facebook is the parent company of Instagram.)
- Integrated MarketingThe practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand. Through integrated marketing, communications tactics such as display ads, landing pages, email marketing, direct mail, and product catalogs all work in the same direction toward your marketing objectives. One example is making your call to action (CTA) consistent across all online and offline tactics for a particular campaign.
- IP AddressInternet protocol (IP) address, a unique number much like your street address that uses commas and periods to identify a device accessing the internet. Your personal desktop, laptop, tablet, and smartphone each have a different IP address each time you log on. Each of your business devices may have its own static address that doesn't change. See domain name system (DNS).
