- Key Success FactorsThe 5 elements that determine whether or not a company will be effective in capturing its target audience. The key success factors are strategic focus, people, operations, marketing, and finances. These factors are also known as strategic posture or competitive emphasis.
- KeywordA word or phrase in the content of your web pages that matches the words and phrases users are entering into search engines as closely as possible. The idea is to speak the same language as users when they make their search queries so you rank higher in their organic search results based on relevance. Mailchimp.com keywords include: marketing platform, email marketing, landing pages, and automation tools. The keyword is the cornerstone of search engine optimization (SEO).
- Keyword DensityThe number of times a keyword is used on a web page out of the total number of words on the page. Let's say your keyword is handmade quilt The formula would be: number of handmade quilt / total number of words, x 100. If your page includes handmade quilt 10 times, and your page has 300 total words, your keyword density for handmade quilt is 3%. The higher your keyword density, the higher search engines will rank your page for relevance. Just avoid keyword stuffing
- KPIKey performance indicators (KPIs) are quantifiable measures that help businesses evaluate their progress toward achieving important objectives. Although different businesses use different metrics, KPIs are always central to understanding how your company is performing and how you can improve that performance.
