Quality ScoreA Google Ads metric that rates how relevant your pay-per-click (PPC) ads and landing pages are to your chosen keywords. Google doesn’t reveal its exact calculation, but your estimate is based on ad relevance to keywords, expected click-through rate (CTR), and landing page experience. If you want to improve your Quality Score, Google recommends optimizing your ads and landing pages as well as revisiting your keyword strategy.
QuestionnaireA set of questions about a topic that’s used for research purposes. Questionnaires are commonly used in digital marketing to get feedback on user experience (UX). For example, you might send one after a customer makes a purchase to find out if they experienced any confusion during the checkout process. Marketers also commonly use questionnaires after someone unsubscribes from a newsletter or other mailing list.
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