- Quality ScoreA Google Ads metric that rates how relevant your pay-per-click (PPC) ads and landing pages are to your chosen keywords. Google doesn't reveal its exact calculation, but your estimate is based on ad relevance to keywords, expected click-through rate (CTR), and landing page experience. If you want to improve your Quality Score, Google recommends optimizing your ads and landing pages as well as revisiting your keyword strategy.
- QuestionnaireA set of questions about a topic that's used for research purposes. Questionnaires are commonly used in digital marketing to get feedback on user experience (UX). For example, you might send one after a customer makes a purchase to find out if they experienced any confusion during the checkout process. Marketers also commonly use questionnaires after someone unsubscribes from a newsletter or other mailing list.
