The number of times a keyword is used on a web page out of the total number of words on the page. Let’s say your keyword is handmade quilt The formula would be: number of handmade quilt / total number of words, x 100. If your page includes handmade quilt 10 times, and your page has 300 total words, your keyword density for handmade quilt is 3%. The higher your keyword density, the higher search engines will rank your page for relevance. Just avoid keyword stuffing
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