Campaign conditions are used to execute different actions based on a Contact’s data. For example, a condition can be configured to execute an action if a Contact has a valid email address or do something else if they do not.
A condition has two paths that are denoted by the red and green points .Actions attached to the green point Icon showing the positive path (green)of a condition are executed if positive or affirmative conditions occur. Steps attached to the red point Icon showing the negative path (red)of a condition are executed if the condition does not occur, and is usually associated with a time delay.
Here are the different conditions that Adaptix offers in the Campaign Builder:
| Condition | Description |
| Contact Campaigns | Checks if the Contact is a member of another Campaign. |
| Contact device | Checks if the Contact has interacted with your Campaign from a specific device type, brand, or OS. |
| Contact field value | Checks if the information matches the selected criteria on the Contact record, the Contact’s primary Company, or UTM tags |
| Contact owner | Checks if the selected user is assigned as the Contact’s owner |
| Contact segments | Checks if the Contact is a member of selected Segments |
| Contact tags | Checks if specified Tags are on the Contact record |
| Form field value | Checks if values submitted for a selected field on a selected Form matches specified criteria |
| Has active notification | Checks if an active web notification has been sent to the Contact |
| Has valid email address | Checks if the Contact’s email address has a valid syntax, that is, name@example.com without spaces, other invalid characters or formats. |
