Build precise segments using behavior, purchase history, geography, lifecycle stage, or intent. Deliver dynamic content, tailored offers, and timing for each audience automatically — no manual list pulls.
You’re still blasting broad lists and apologizing later
You rely on static CSV exports that are immediately stale
Sales and marketing talk to the same contact with different stories
“Personalization” means {first_name} and not much else
Live, auto-refreshing segments based on behavior, activity, and profile data
Granular rules for plan, spend, engagement, inactivity, geography, role, industry, etc.
Dynamic content blocks: one email send, different message per audience
Lead scoring with time decay to surface current intent, not last quarter’s interest
Segment by behavior, drop in personalized content, and let automation handle the rest — no spreadsheets, no manual resends.
Build audiences from profile data, engagement, purchase history, product usage, geography, etc.
Trigger sends when someone does (or doesn’t) take an action: clicks pricing, stops logging in, abandons checkout
Swap headlines, offers, CTAs, and product sections per segment — inside one email/send/page
Safely rotate copy variants to avoid fatigue and improve deliverability without rewriting from scratch
Score contacts based on actions and recency; losing interest lowers score automatically
Powerful controls to keep messages relevant and compliant.
Auto-exclude regions where messaging, pricing, or contact method doesn’t apply

Prioritize who gets which message first (and who should not get hit again)
See which audiences actually buy, upgrade, or come back — not just who clicks
Personalize by plan, usage, role, industry, and readiness to buy — all in one send.
Adaptix enforces your rules for consent, region, offers, and channel usage so the wrong content never goes to the wrong audience.
Tag contacts when they join, buy, upgrade, or go inactive — then layer in behavior like “visited pricing,” “opened last 2 emails,” or “no login 10 days.” Save that logic once and use it across every send.
Use tags (Product: Forms, Interest: Training), contact fields (role, industry, plan), and status (active, trial, customer).
Add conditions like "viewed pricing," "clicked demo," "inactive 7 days," or "purchased over $200." Great for separating buyers from nurture.
Point the same audience at an email, automation, or landing page. If someone no longer matches, they drop out automatically.
Build a segment using traits (role, plan, spend) and behavior (clicked pricing, inactive 14 days, etc.
Drop in dynamic blocks, offers, and tone per segment
Enroll that segment in a nurture, upgrade path, winback flow, or sales alert — instantly
Seamlessly connects with hundreds of your favorite tools and CRMs—so Adaptix fits right into the stack you already use.
Send us your top lists — “active trials,” “at-risk renewal,” “VIP spenders.” We’ll recreate them as live, auto-updating segments in Adaptix.
Choose a contact tier and unlock the features that match.

— Customer Success Lead, SaaS

— Demand Gen, Ecommerce

— VP of Revenue, B2B Services
Yes. Segments are live. When a contact’s behavior or profile changes, their segment membership updates without you exporting/importing anything.
Yes. You can use dynamic blocks. Everyone technically receives one send, but each segment sees its version of the headline, offer, CTA, etc.
Yes. You can set a score/rule threshold that triggers Slack, email, or CRM assignment.
Yes. You can feed custom events (trial started, invoice overdue, big cart event), purchase data, stage changes, and more.
You can automatically exclude contacts from certain outreach based on consent status, location, or legal requirements. Those rules apply across all channels, not just email.
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