“Triggers” are decisions that you can set to trigger an action and begins an automation.

There can be two outcomes. If the Contact chooses to open the email, then the green decision path connects to the next action to be taken in the Campaign workflow. If, however, the Contact does not open the email, then the red decision path connects to a different action that will be taken (e.g. a delay of 7 days then a second email sent).

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