130 Famous Company Slogans & Taglines
Want the catchiest company slogans of all time? You’re in the right place. This list features 130 famous company slogans and taglines—the kind that instantly make you think of the brand.
A great company slogan answers one question fast: “Why should I choose you?” The best slogans and taglines grab attention, stay top-of-mind, and communicate a clear value proposition—often in just a few words.
130 of the catchiest company slogans ever
Here are some of the most famous company slogans and taglines ever—starting with the most instantly recognizable.
| Company slogan | Brand or product name |
|---|---|
| Just Do It | Nike |
| Think Different | Apple |
| I’m Lovin’ It | McDonald’s |
| Got Milk? | California Milk Processor Board |
| Because You’re Worth It | L’Oréal |
| The Ultimate Driving Machine | BMW |
| There are some things money can’t buy. For everything else, there’s MasterCard. | Mastercard |
| What’s in your wallet? | Capital One |
| Finger-Lickin’ Good | KFC |
| Melts in your mouth, not in your hands | M&M’s |
| Have a break. Have a KitKat. | KitKat |
| The Happiest Place on Earth | Disneyland |
| Like a good neighbor, State Farm is there. | State Farm |
| You’re in good hands | Allstate |
| Save money. Live better. | Walmart |
| Where’s the beef? | Wendy’s |
| America Runs on Dunkin’ | Dunkin’ |
| Have it your way | Burger King |
| Eat Fresh | Subway |
| Taste the rainbow | Skittles |
| Red Bull gives you wings | Red Bull |
| Betcha can’t eat just one | Lay’s |
| Snap! Crackle! Pop! | Rice Krispies |
| Breakfast of Champions | Wheaties |
| It keeps going, and going, and going | Energizer |
| Don’t leave home without it | American Express |
| Everywhere you want to be | Visa |
| We try harder | Avis |
| Obey your thirst | Sprite |
| Impossible is Nothing | adidas |
| Think Outside the Bun | Taco Bell |
| Open Happiness | Coca-Cola |
| Diamonds are forever | De Beers |
| All the News That’s Fit to Print | The New York Times |
| Maybe she’s born with it. Maybe it’s Maybelline. | Maybelline |
| Easy, breezy, beautiful | CoverGirl |
| Nothing runs like a Deere | John Deere |
| Fly the friendly skies | United Airlines |
| Let’s go places | Toyota |
| Go Further | Ford |
| The Quicker Picker Upper | Bounty |
| Shave Time. Shave Money. | Dollar Shave Club |
| Belong Anywhere | Airbnb |
| What happens here, stays here | Las Vegas Convention and Visitors Authority |
| Eat Mor Chikin | Chick-fil-A |
| The Best a Man Can Get | Gillette |
| Quality never goes out of style. | Levi’s |
| All for Freedom. Freedom for All. | Harley-Davidson |
| Is it in you? | Gatorade |
| Expect More. Pay Less. | Target |
| Think | IBM |
| Intel Inside | Intel |
| No software | Salesforce |
| Be what’s next | Microsoft |
| Don’t Be Evil | |
| Make video communications frictionless | Zoom |
| Where work happens | Slack |
| Powering all the ways you do business | Square |
| Payments infrastructure for the internet | Stripe |
| The simpler way to pay | PayPal |
| Innovation that excites | Nissan |
| The Power of Dreams | Honda |
| Vorsprung durch Technik | Audi |
| The Best or Nothing | Mercedes-Benz |
| The Pursuit of Perfection | Lexus |
| Never stop exploring | The North Face |
| Just like a good neighbor | State Farm |
| Every kiss begins with Kay | Kay Jewelers |
| I ❤ NY | Empire State Development |
| The snack that smiles back | Goldfish |
| Once you pop, the fun don’t stop | Pringles |
| Beanz Meanz Heinz | Heinz |
| Good to the last drop. | Maxwell House |
| When you care enough to send the very best | Hallmark |
| Reach out and touch someone | AT&T |
| When it absolutely, positively has to be there overnight | FedEx |
| What can Brown do for you? | UPS |
| The ultimate sidekick | iPhone (campaign messaging) |
| Think Big | IMAX |
| Live in your world. Play in ours. | PlayStation |
| Now you’re playing with power | Nintendo |
| See what’s next | Netflix |
| Music for everyone | Spotify |
| Make your day | TikTok |
| Design, prototype, collaborate | Figma |
| One workspace. Every team. | Notion |
| Work on something that matters | Asana |
| Creativity for all | Adobe |
| What will you design today? | Canva |
| Do What You Can’t | Samsung |
| Life’s Good | LG |
| Innovation and you | Philips |
| A Better Life, A Better World | Panasonic |
| Ingenuity for life | Siemens |
| Made of More | Guinness |
| You’re not you when you’re hungry | Snickers |
| Think small | Volkswagen |
| Think outside the box | Apple (common phrase association) |
| Just works | Apple (common phrase association) |
| The Wonderful Everyday | IKEA |
| For the stay | Hilton |
| Travel brilliantly | Marriott |
| Keep climbing | Delta Air Lines |
| There is no substitute | Porsche |
| For life | Volvo |
| Accelerating the world’s transition to sustainable energy | Tesla |
| New thinking. New possibilities. | Hyundai |
| Movement that inspires | Kia |
| Science. Applied to life. | 3M |
| Ideas for life | Panasonic |
| Maybe it’s Maybelline | Maybelline |
| It’s not delivery. It’s DiGiorno. | DiGiorno |
| Good food, good life | Nestlé |
| Taste is king | Burger King (campaign messaging) |
| America’s favorite pasta | Barilla (campaign messaging) |
| Quality is our recipe | McDonald’s (legacy tagline) |
| Zoom zoom | Mazda |
| The few. The proud. The Marines. | U.S. Marines |
| Just like it should be | Campbell’s (campaign messaging) |
| The King of Beers | Budweiser |
| The Best Part of Wakin’ Up is Folgers in Your Cup | Folgers |
| Strong enough for a man, made for a woman | Secret |
| Tough on grease. Gentle on hands. | Dawn |
| Maybe it’s Maybelline | Maybelline |
| Does she… or doesn’t she? | Clairol |
| We bring good things to life | GE |
| The world’s local bank | HSBC |
| It pays to Discover | Discover |
| Make more of what’s yours | Chase |
| Fluent in finance | Barclays |
| When you’ve got the right card, you never leave home without it | American Express (variant messaging) |
| Better ingredients. Better pizza. | Papa Johns |
| Fresh, never frozen | Wendy’s (brand claim) |
| Think outside | REI (campaign messaging) |
| Be a hero | GoPro |
| A life outdoors is a life well lived | REI |
| We’re in business to save our home planet | Patagonia |
| Don’t live life without it | Insurance campaigns (common variant) |
| Quality never goes out of style | Levi’s |
Note: Some brands have had multiple official taglines over time. This list focuses on the most famous, most repeated slogans people commonly recognize.
How do I choose a slogan for my business?
If you look closely at the most famous company slogans, you’ll notice they share a few traits:
- Consistent — Your slogan should work across your website, ads, emails, social, and packaging.
- Different — Avoid “we’re the Uber of __.” Clear differentiation beats comparisons.
- Short & simple — Many of the best taglines are under 10 words.
- Timeless — Trendy lines can work for campaigns, but great taglines outlive campaigns.
- Stand-alone clarity — When your slogan appears by itself, it should still make sense.
FAQ: slogans, taglines, and company slogans
People often use them interchangeably. Many marketers use tagline to mean the long-term brand phrase, while slogan can be campaign-specific. Either way, both should be memorable and repeatable.
Shorter is usually better. Many famous company slogans are under 10 words.
A great company slogan can do either, but it should communicate one clear idea. If your product is new or unfamiliar, choose a slogan that hints at what you do so people understand it quickly. If you’re in a crowded category, an emotional tagline can create differentiation. The best slogans and taglines stay short, clear, and easy to repeat.
Not always. Many brands use one phrase as both a slogan and a tagline. If you use both, a tagline is usually the long-term brand promise that stays consistent, while slogans can change by campaign, product launch, or season. Either way, the goal is the same: create memorable messaging people associate with your brand.
The most memorable company slogans and taglines are short, clear, and repeatable. They often use rhythm, contrast, or a simple benefit that’s easy to say out loud. If someone can repeat your slogan after hearing it once, it’s memorable—and it’s doing its job.
