Tagging is a fast, easy way to add information to a contact. You can think of tagging as a flexible folder system to group your contacts and indicate their status. For example, you can use tags to indicate:

  • Stage of the customer lifecycle
  • Important behaviors such as form submits
  • Product interest
  • Lead source
  • Advocates and promoters

Contacts can be assigned tags to help with organization of your contacts.

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