What It Is, How It Works, and Why It Matters If you’ve ever found yourself copying and pasting the same email, exporting lists from one tool to another, or trying to remember who to follow up with next… you’ve already discovered the problem that email automation was built to solve.
In today’s marketing landscape, automation is everywhere. From onboarding sequences to post-purchase flows, small and mid-sized businesses are embracing automation to save time and stay consistent. But while technology makes it easier to send messages, it can’t replace the one thing that truly drives conversions — trust. The Truth About Email
If you’re running a small or medium-sized business, you’re probably juggling a million things at once. Marketing? Sales? Customer service? Yeah, it’s a lot. But here’s something that changed the game for me when we were starting out: email automation. It’s not some rocket science reserved for big corporations. Nope,
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